Coca-Cola Company's Sustainability Strategy
suryanshu singhCoca-Cola is a highly popular global beverage company that is consumed daily. An analysis done by Euromonitor International registered sales of a total of 1.8 billion litres. 94% of people globally recognize the white and red Coco-Cola logo and 3.1% of all beverages consumed globally are owned by Coco-Cola.
Now looking at the stats, many questions have arisen about the industry’s impact on the environmental and social spheres. The increasing demand of the company has placed pressure on the beverage market to include sustainability in their business model and also measure the performance of in sustainability integrated model.
Coca-Cola is a highly popular global beverage company that is consumed daily. An analysis done by Euromonitor International registered sales of a total of 1.8 billion liters. 94% of people globally recognize the white and red Coco-Cola logo and 3.1% of all beverages consumed globally are owned by Coco-Cola. (Lima,2019) Now looking at the stats, many questions have arisen about the industry’s impact on the environmental and social spheres. The increasing demand of the company has placed pressure on the beverage market to include sustainability in their business model and also measuring the performance of in sustainability integrated model.